Online Advertising Consultant

So, how do you develop a realistic plan to double your income from your website? Do exactly what my other Internet Marketing Consulting clients have done.

You need more traffic to your website — more QUALIFIED traffic. That would be potential buyers of your products or services, either buying directly on their first visit OR becoming a sales lead to be nurtured and converted to a sale (becoming a buyer), over time.

Different types of businesses follow different strategies, (immediate sale on first visit or becoming a sales lead). And some use both strategies.

You can develop sales leads from potential buyers who aren’t ready to buy on their first visit, by offering them a free opt-in email newsletter with valuable content or by allowing them to access the same valuable content by subscribing to a RSS feed you can offer. (RSS is an acronym for Really Simple Syndication.)

Using a proven Internet Marketing Consultant like me = High Google | Bing Rankings for you and more traffic to your website or blog.

Before we talk about how we can work together to potentially double your sales, let’s consider more about where this new traffic will come from. There are 3 primary sources and a possible 4th (depending on your business):

Google | Bing Organic Search Results (SEO or Search Engine Optimization)
Google AdWords Pay-per-Click Advertising (and possibly Microsoft adCenter)
Blog Traffic from blogs posts and articles on other blogs and websites, related to your products or services (and linked back to your website or blog).
Online Press Releases, linked back to your website or blog.
When potential buyers type keyword phrases into Google or Bing related to your products and services, we want an appropriate website page to appear in the 1st. or 2nd. page of search results (preferably the 1st. page).

One option is SEO, mentioned above and described in more detail on my SEO page (the link is below). The other option is Google AdWords and Microsoft adCenter, also mentioned above.

Why just Google and Bing and not Yahoo, AOL, Ask or other search engines?

AOL is powered by Google search results. Yahoo is now powered by Bing search results. And as of this writing, Ask is slightly less than 4% of all searches performed. ALL other search engines combined make up only about 1% of searches performed.

And with Google’s market share of about 65% of U.S. search engine users, that’s where you need to focus to reach the largest audience at the least cost.

Research Monthly Keyword Searches in Google (again, I say Google, since they have the most traffic, but traffic will come from other search engines, too). These are phrases that potential buyers of your products or services are already searching for in Google (so, there is already demand). They either are likely to convert to a sale OR have already proven to convert for your business (if you have website analytics software already installed). Careful research is involved. Potential traffic is analyzed (as is competition level, since that affects cost).